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EU Market Demands Macedonian Fresh Fruits and Vegetables
 Exhibiting together in a national stand enabled the companies to
establish and strength business contacts and improved theirprospects for increasing the exports of Macedonian food products.
The seven Macedonian exhibitors this year were Turan, Altra, Vivi
Prom, Agrohemija, Badzo, Avtoria and Antares. The three day event
provided exhibitors an excellent platform for initiating business deals;direct opportunities for making worldwide usiness contacts and a unique opportunity to gain a complete overview of the latest trends in the fresh produce business.
This is the second year for Macedonian fresh produce companies to
exhibit at Fruit Logistica. The successful participation of seven
Macedonian companies last year resulted in more than €529,000 in
immediate sales, and excellent prospects for new, ongoing customer
relationships.
This year AgBiz customers achieved even bigger successes than last
year! The exceptional stand construction, very good position and high quality of produces displayed, were the key factors for outstanding presentation of Macedonian products and results achieved later.
The range of products featured at Fruit Logistica included fresh fruitand vegetables, dried fruits, nuts, spices, organic produce, flowersand plants for self-service outlets. Besides exhibiting, AgBiz customers were able to participate in few trade forums organized during the fair, related to fruit and vegetable marketing.
These learning sessions were ideal opportunity for Macedonian exhibitors toexchange experiences with their potential clients, upgrade relevant business knowledge and improve marketing skills.
As a result of the successful presentation, 420 new contacts were
established with potential buyers, produce marketers, consolidators
and wholesalers and later signed €4,4mil., in orders for exporting
Macedonian fresh produces with 98 buyers from all over the Europe.
No less important are the learning experiences gained during the fair,such as the most recent know-how, technologies and management
practices about packing, sorting, post-harvest handling of fresh
produces, that if adopted will ultimately improve the productivity of agribusinesses.
The AgBiz Program (AgBiz) helps Macedonian agribusinesses improve
their export capacity and competition.
“Fruit Logistica is the leading international meeting place of the fresh produce trade. This high-quality trade fair offer the sectors connected with the fresh fruit and vegetable business an ideal opportunity to present our products across the entire added-value chain, from growing to the point-of-sale.”
-Risto Tembelevski, owner of Avto Ria, vegetables trading company. |
